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Home services · Real estate · Insurance · Professional services

Turn every customer into a recommendation.

One QR code. Two ways your best customers send you work — they recommend you to a friend, or they pull from the network of pros you trust. Built on relationships you already have.

Request pilot access Invite-only early access. First 5 leads free, no card to start.
The problem

You finish a job. The customer's thrilled. This is the moment they'd tell a friend about you — or ask if you know a good electrician.

The moment passes. They forget your name by the weekend. Your buddy never sends one back either.

That's how most referrals die. Not because the relationships are wrong. Because nothing captures the moment.

How it works

One scan. Two paths.

When your customer scans your Roots code — or taps your link in a text or email — they land on your page with two ways to send you work.

Path one

They recommend you to a friend.

Your customer sends your profile straight to someone who needs you — their neighbor, their sister, their coworker. It arrives as a personal recommendation from someone that friend already trusts. You get a warm lead with your name already vouched for.

Path two

They browse your trusted network.

Need a roofer you'd stand behind? An inspector? A mover? Your customer sees the partners you've personally vouched for and reaches out. That partner gets a warm lead. You strengthen the network that sends work back to you.

Example network. Businesses shown are fictional, for demonstration only.

Every referral is logged, attributed, and visible to both sides. You finally see what your word-of-mouth is actually worth.
The habit

Built around the work you already do.

1

Build your network.

Invite the pros you'd send your own customers to. Write a one-sentence vouch for each.

2

Share after every job.

Hand over the QR card or send the link. Takes ten seconds.

3

Both paths fire.

Customers recommend you to friends and find your trusted partners — from the same scan.

4

Everyone sees what happened.

Who referred, who responded, who won the work. Reciprocity stops being a guess.

Who it's for

Built for any business that runs on trust.

Roots works for any local business built on trust and repeat relationships.

Home services

Plumbers, electricians, HVAC, roofers, GCs, restoration.

See how it works for home services

Real estate agents

Turn every closing into recommendations and a vetted vendor network.

See how it works for real estate

Insurance

Turn every policy review into referrals and trusted contractor connections.

See how it works for insurance

Professional services

Stylists, barbers, trainers, accountants, attorneys, consultants.

See how it works for professional services
For the record

What Roots isn't.

Not a lead marketplace. We don't sell leads. You don't pay per referral or bid against competitors for a stranger's phone number.
Not a directory. Your network is invite-only. Customers only see partners you've personally vouched for.
Not a review platform. No star ratings, no public complaints. Just real recommendations from people who actually used you.
Not a CRM. We do one thing: capture the referral moment your current tools let slip.
Pricing

One flat price. No per-lead fees, ever.

$20/month
or $199/year — about two months free
Your first 5 leads are free. No credit card to sign up — add a card when you're ready to keep going.
A note from the founder

Roots is in early access. We're working hand-in-hand with a small group of founding businesses to build something that fits the way you actually work.

If word-of-mouth is already your best source of business, we'd like to meet you.

— Alec Shankle, Founder

Most referrals never happen. Roots makes them happen every time.

Start with the relationships you already have.

Invite-only early access. First 5 leads free, no card to start.

Request pilot access