:root {
            --bg: #0A1F14;
            --surface-1: #142B1F;
            --surface-2: #1B3727;
            --border: #2A4736;
            --border-soft: #1F3527;
            --text: #F1ECDD;
            --text-muted: #A5B4A0;
            --text-dim: #6B7A6E;
            --accent: #D4A05A;
            --accent-soft: #B68A48;
            --accent-faint: rgba(212, 160, 90, 0.12);
            --sage: #7DA37D;
            --serif: 'Manrope', -apple-system, BlinkMacSystemFont, sans-serif;
            --sans: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
        }

        * { margin: 0; padding: 0; box-sizing: border-box; }
        html { scroll-behavior: smooth; }

        body {
            background: var(--bg);
            color: var(--text);
            font-family: var(--sans);
            font-size: 17px;
            line-height: 1.65;
            -webkit-font-smoothing: antialiased;
            -moz-osx-font-smoothing: grayscale;
        }

        ::selection { background: var(--accent); color: var(--bg); }

        .container { max-width: 760px; margin: 0 auto; padding: 0 32px; }
        .container-wide { max-width: 1140px; margin: 0 auto; padding: 0 32px; }

        /* Header */
        header {
            padding: 24px 0;
            border-bottom: 1px solid var(--border-soft);
            position: sticky;
            top: 0;
            background: rgba(10, 31, 20, 0.85);
            backdrop-filter: blur(12px);
            -webkit-backdrop-filter: blur(12px);
            z-index: 50;
        }

        .header-row { display: flex; align-items: center; justify-content: space-between; gap: 24px; }

        .logo { display: inline-flex; align-items: center; gap: 14px; text-decoration: none; line-height: 1; }
        .logo-mark { width: 44px; height: 44px; display: block; border-radius: 10px; }
        .logo-text { display: flex; flex-direction: column; gap: 4px; }
        .logo-wordmark { font-family: var(--serif); font-size: 21px; font-weight: 700; color: var(--text); letter-spacing: -0.01em; }
        .logo-sub { font-family: var(--sans); font-size: 10px; font-weight: 500; color: var(--accent); text-transform: uppercase; letter-spacing: 0.18em; }

        .header-cta {
            display: inline-block;
            background: var(--accent);
            color: var(--bg);
            padding: 11px 22px;
            font-family: var(--sans);
            font-size: 15px;
            font-weight: 600;
            text-decoration: none;
            border-radius: 6px;
            transition: background 0.2s ease;
            white-space: nowrap;
        }
        .header-cta:hover { background: var(--accent-soft); }

        /* Hero */
        .hero { padding: 112px 0 128px; position: relative; }
        .hero::before {
            content: '';
            position: absolute;
            top: -40px;
            right: -200px;
            width: 600px;
            height: 600px;
            background: radial-gradient(circle, rgba(212, 160, 90, 0.05) 0%, transparent 70%);
            pointer-events: none;
            z-index: 0;
        }
        .hero-content { position: relative; z-index: 1; }

        .hero-eyebrow {
            display: inline-block;
            font-family: var(--sans);
            font-size: 12px;
            font-weight: 500;
            color: var(--accent);
            text-transform: uppercase;
            letter-spacing: 0.16em;
            margin-bottom: 32px;
            padding: 7px 16px;
            border: 1px solid var(--border);
            border-radius: 100px;
            background: var(--accent-faint);
        }

        .hero h1 {
            font-family: var(--serif);
            font-size: clamp(42px, 6.5vw, 72px);
            font-weight: 700;
            line-height: 1.05;
            letter-spacing: -0.025em;
            margin-bottom: 28px;
            color: var(--text);
        }
        .hero h1 .accent-text { color: var(--accent); }

        .hero-sub {
            font-family: var(--serif);
            font-size: clamp(19px, 2.5vw, 25px);
            font-weight: 400;
            line-height: 1.45;
            color: var(--text-muted);
            margin-bottom: 48px;
            max-width: 600px;
        }

        .cta-primary {
            display: inline-block;
            background: var(--accent);
            color: var(--bg);
            padding: 16px 34px;
            font-family: var(--sans);
            font-size: 16px;
            font-weight: 600;
            text-decoration: none;
            border-radius: 6px;
            transition: background 0.2s ease, transform 0.2s ease;
        }
        .cta-primary:hover { background: var(--accent-soft); transform: translateY(-1px); }

        .cta-meta { display: block; margin-top: 18px; color: var(--text-dim); font-size: 14px; }

        /* Sections */
        section { padding: 104px 0; position: relative; }
        section + section { border-top: 1px solid var(--border-soft); }

        .eyebrow {
            font-family: var(--sans);
            font-size: 12px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 0.16em;
            color: var(--accent);
            margin-bottom: 26px;
        }

        h2.section-title {
            font-family: var(--serif);
            font-size: clamp(32px, 4.5vw, 46px);
            font-weight: 700;
            line-height: 1.15;
            letter-spacing: -0.022em;
            margin-bottom: 24px;
            color: var(--text);
            max-width: 660px;
        }

        .section-lead {
            font-size: 19px;
            color: var(--text-muted);
            max-width: 620px;
            margin-bottom: 56px;
        }

        /* Problem */
        .problem p {
            font-family: var(--serif);
            font-size: clamp(22px, 2.8vw, 28px);
            line-height: 1.5;
            margin-bottom: 26px;
            color: var(--text);
            font-weight: 400;
        }
        .problem p.kicker {
            margin-top: 36px;
            padding-top: 36px;
            border-top: 1px solid var(--border);
            color: var(--text-muted);
            font-size: clamp(20px, 2.4vw, 24px);
        }
        .problem p.kicker .highlight { color: var(--accent); font-weight: 500; }

        /* Dual mechanic — centerpiece */
        .dual-wrap {
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: 24px;
            margin-top: 8px;
        }
        .path-card {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 40px 36px;
            position: relative;
        }
        .path-card .path-label {
            font-family: var(--sans);
            font-size: 12px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 0.14em;
            color: var(--accent);
            margin-bottom: 18px;
        }
        .path-card h3 {
            font-family: var(--serif);
            font-size: 24px;
            font-weight: 700;
            line-height: 1.2;
            letter-spacing: -0.015em;
            margin-bottom: 16px;
            color: var(--text);
        }
        .path-card p { color: var(--text-muted); font-size: 16px; line-height: 1.6; }

        .dual-footer {
            margin-top: 32px;
            padding: 24px 28px;
            background: var(--accent-faint);
            border: 1px solid var(--border);
            border-radius: 10px;
            font-family: var(--serif);
            font-size: 18px;
            color: var(--text);
            line-height: 1.5;
        }

        /* Dual-mechanic: copy + phone */
        .dual-layout{display:grid;grid-template-columns:1fr auto;gap:64px;align-items:center;margin-top:8px}
        .dual-layout .dual-wrap{grid-template-columns:1fr;gap:20px;margin-top:0}

        /* Phone frame — pure CSS, video sits inside */
        .phone{
            --w:300px;
            width:var(--w);
            aspect-ratio:600/1216;
            background:#0d0d0f;
            border-radius:calc(var(--w) * .145);
            padding:calc(var(--w) * .0345);
            position:relative;
            flex:none;
            box-shadow:
                0 0 0 1.5px #3a3f3c,
                0 0 0 3px #17191a,
                0 40px 70px -20px rgba(0,0,0,.75),
                0 12px 28px -12px rgba(0,0,0,.6);
        }
        .phone-screen{position:relative;width:100%;height:100%;border-radius:calc(var(--w) * .112);overflow:hidden;background:var(--bg)}
        .phone-screen video{display:block;width:100%;height:100%;object-fit:cover}
        .phone::before{content:'';position:absolute;top:calc(var(--w) * .052);left:50%;transform:translateX(-50%);
            width:calc(var(--w) * .30);height:calc(var(--w) * .085);background:#0d0d0f;border-radius:100px;z-index:3}
        .phone::after{content:'';position:absolute;right:calc(var(--w) * -.009);top:22%;
            width:calc(var(--w) * .009);height:9%;background:#3a3f3c;border-radius:2px}
        .phone-caption{margin-top:16px;font-size:12px;color:var(--text-dim);text-align:center;max-width:300px;line-height:1.5}

        /* Steps */
        .steps { display: grid; gap: 20px; margin-top: 8px; }
        .step {
            display: grid;
            grid-template-columns: 60px 1fr;
            gap: 26px;
            align-items: start;
            padding: 30px 32px;
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 10px;
            transition: border-color 0.2s ease, background 0.2s ease;
        }
        .step:hover { border-color: var(--accent-soft); background: var(--surface-2); }
        .step-num { font-family: var(--serif); font-size: 38px; font-weight: 600; color: var(--accent); line-height: 1; padding-top: 2px; letter-spacing: -0.02em; }
        .step h3 { font-family: var(--serif); font-size: 21px; font-weight: 600; margin-bottom: 8px; color: var(--text); letter-spacing: -0.012em; }
        .step p { color: var(--text-muted); font-size: 16px; line-height: 1.55; }

        /* Verticals */
        .vert-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 8px; }
        .vert-card {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 32px;
            text-decoration: none;
            display: block;
            transition: border-color 0.2s ease, background 0.2s ease, transform 0.2s ease;
        }
        .vert-card:hover { border-color: var(--accent-soft); background: var(--surface-2); transform: translateY(-2px); }
        .vert-card h3 { font-family: var(--serif); font-size: 20px; font-weight: 700; color: var(--text); margin-bottom: 10px; letter-spacing: -0.01em; }
        .vert-card p { color: var(--text-muted); font-size: 15px; line-height: 1.55; margin-bottom: 18px; }
        .vert-card .vert-link { font-family: var(--sans); font-size: 14px; font-weight: 600; color: var(--accent); }
        .vert-card .vert-link::after { content: ' →'; }

        /* What it isn't */
        .negation { display: grid; gap: 28px; }
        .negation-item { padding-left: 24px; border-left: 2px solid var(--border); }
        .negation-item strong { font-weight: 600; color: var(--text); display: block; margin-bottom: 5px; font-size: 17px; }
        .negation-item span { color: var(--text-muted); font-size: 16px; line-height: 1.6; }

        /* Pricing */
        .pricing-card {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 14px;
            padding: 56px 48px;
            text-align: center;
        }
        .price-figure { font-family: var(--serif); font-size: clamp(44px, 6vw, 60px); font-weight: 700; color: var(--text); letter-spacing: -0.025em; line-height: 1; }
        .price-figure .price-alt { color: var(--text-muted); font-size: 24px; font-weight: 500; }
        .price-sub { color: var(--text-muted); font-size: 17px; margin-top: 16px; }
        .price-free { margin-top: 28px; padding-top: 28px; border-top: 1px solid var(--border); color: var(--text); font-size: 18px; font-family: var(--serif); }
        .price-free .highlight { color: var(--accent); }

        /* Founder note */
        .founder-note {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-left: 3px solid var(--accent);
            padding: 46px 46px;
            border-radius: 10px;
            display: grid;
            grid-template-columns: auto 1fr;
            gap: 34px;
            align-items: start;
        }
        .founder-photo {
            width: 104px;
            height: 104px;
            border-radius: 50%;
            object-fit: cover;
            display: block;
            border: 2px solid rgba(212, 160, 90, .38);
            box-shadow: 0 8px 22px -8px rgba(0,0,0,.65);
        }
        .founder-note p { font-family: var(--serif); font-size: 20px; line-height: 1.55; color: var(--text); margin-bottom: 22px; font-weight: 400; }
        .founder-signoff { font-family: var(--sans); font-size: 14px; color: var(--text-dim); margin-bottom: 0 !important; font-weight: 500; letter-spacing: 0.02em; }

        /* Kicker statement */
        .kicker-statement {
            padding: 112px 0;
            text-align: center;
            background: var(--surface-1);
            border-top: 1px solid var(--border-soft);
            border-bottom: 1px solid var(--border-soft);
        }
        .kicker-statement p {
            font-family: var(--serif);
            font-size: clamp(28px, 4vw, 42px);
            line-height: 1.25;
            font-weight: 600;
            letter-spacing: -0.02em;
            max-width: 760px;
            margin: 0 auto;
        }
        .kicker-statement p .first { color: var(--text-muted); display: block; font-weight: 400; margin-bottom: 12px; }
        .kicker-statement p .second { color: var(--accent); display: block; }

        /* Final CTA */
        .final-cta { text-align: center; padding: 132px 0; }
        .final-cta h2 {
            font-family: var(--serif);
            font-size: clamp(36px, 5vw, 54px);
            font-weight: 700;
            line-height: 1.1;
            letter-spacing: -0.025em;
            margin-bottom: 24px;
            color: var(--text);
            max-width: 720px;
            margin-left: auto;
            margin-right: auto;
        }
        .final-cta p { color: var(--text-muted); font-size: 17px; margin-bottom: 40px; max-width: 520px; margin-left: auto; margin-right: auto; }

        /* Footer */
        footer { border-top: 1px solid var(--border); padding: 48px 0; color: var(--text-dim); font-size: 14px; }
        .footer-row { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 20px; align-items: center; }
        .footer-logo { font-family: var(--serif); font-weight: 700; color: var(--text-muted); font-size: 16px; letter-spacing: -0.01em; }
        .footer-logo span { color: var(--accent); font-size: 11px; font-weight: 500; letter-spacing: 0.18em; text-transform: uppercase; margin-left: 8px; }
        .footer-links { display: flex; gap: 28px; flex-wrap: wrap; }
        .footer-links a { color: var(--text-dim); text-decoration: none; transition: color 0.2s ease; }
        .footer-links a:hover { color: var(--accent); }

        /* Mobile */
        @media (max-width: 720px) {
            .hero { padding: 64px 0 88px; }
            section, .kicker-statement { padding: 68px 0; }
            .final-cta { padding: 88px 0; }
            .dual-wrap { grid-template-columns: 1fr; }
            .dual-layout{grid-template-columns:1fr;gap:44px;justify-items:center}
            .phone{--w:270px}
            .vert-grid { grid-template-columns: 1fr; }
            .founder-note { padding: 32px 24px; gap: 20px; }
            .founder-photo { width: 72px; height: 72px; }
            .pricing-card { padding: 40px 28px; }
            .path-card { padding: 32px 28px; }
            .step { padding: 24px; grid-template-columns: 44px 1fr; gap: 16px; }
            .step-num { font-size: 30px; }
            .step h3 { font-size: 19px; }
            .header-cta { padding: 9px 16px; font-size: 14px; }
            .logo-mark { width: 38px; height: 38px; }
            .logo-wordmark { font-size: 19px; }
        }

        @media (max-width: 420px) {
            .logo-sub { display: none; }
        }
    

        /* ==========================================================
           VERTICAL PAGE COMPONENTS
           ========================================================== */

        .backlink {
            display: inline-block;
            font-size: 13px;
            font-weight: 500;
            color: var(--text-dim);
            text-decoration: none;
            letter-spacing: 0.02em;
            margin-bottom: 30px;
            transition: color 0.2s ease;
        }
        .backlink::before { content: '\2190  '; }
        .backlink:hover { color: var(--accent); }

        /* Stat band */
        .stat-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 20px;
            margin-top: 8px;
        }
        .stat-grid.two { grid-template-columns: repeat(2, 1fr); }
        .stat {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 32px 28px;
        }
        .stat-num {
            font-family: var(--serif);
            font-size: clamp(34px, 4.4vw, 44px);
            font-weight: 700;
            color: var(--accent);
            line-height: 1;
            letter-spacing: -0.028em;
            display: block;
            margin-bottom: 14px;
        }
        .stat-label { color: var(--text); font-size: 16px; line-height: 1.5; display: block; }
        .stat-src { color: var(--text-dim); font-size: 12px; line-height: 1.5; display: block; margin-top: 12px; }

        /* Pull quote from research */
        .pullquote {
            border-left: 3px solid var(--accent);
            padding: 6px 0 6px 28px;
            margin: 44px 0;
        }
        .pullquote p {
            font-family: var(--serif);
            font-size: clamp(20px, 2.5vw, 25px);
            line-height: 1.45;
            color: var(--text);
            font-weight: 400;
            margin-bottom: 16px;
        }
        .pullquote cite {
            font-style: normal;
            font-size: 14px;
            color: var(--text-dim);
            font-family: var(--sans);
        }

        /* Money / legal structure box */
        .legal-box {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 40px 40px;
        }
        .legal-box h3 {
            font-family: var(--serif);
            font-size: 21px;
            font-weight: 700;
            color: var(--text);
            margin-bottom: 18px;
            letter-spacing: -0.012em;
        }
        .legal-box p { color: var(--text-muted); font-size: 16px; line-height: 1.65; margin-bottom: 16px; }
        .legal-box p:last-child { margin-bottom: 0; }
        .legal-box strong { color: var(--text); font-weight: 600; }
        .legal-box .caveat {
            margin-top: 26px;
            padding-top: 22px;
            border-top: 1px solid var(--border);
            font-size: 14px;
            color: var(--text-dim);
        }
        .money-line {
            display: grid;
            grid-template-columns: auto 1fr;
            gap: 14px;
            align-items: baseline;
            padding: 13px 0;
            border-bottom: 1px solid var(--border-soft);
        }
        .money-line:last-of-type { border-bottom: none; }
        .money-line .dot { color: var(--accent); font-size: 15px; line-height: 1.5; }
        .money-line span:last-child { color: var(--text); font-size: 16px; line-height: 1.5; }

        /* Two-audience fork */
        .fork { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 8px; }
        .fork-card {
            background: var(--surface-1);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 36px 32px;
        }
        .fork-card .path-label {
            font-family: var(--sans);
            font-size: 12px;
            font-weight: 600;
            text-transform: uppercase;
            letter-spacing: 0.14em;
            color: var(--accent);
            margin-bottom: 16px;
        }
        .fork-card h3 {
            font-family: var(--serif);
            font-size: 22px;
            font-weight: 700;
            line-height: 1.25;
            margin-bottom: 14px;
            color: var(--text);
            letter-spacing: -0.015em;
        }
        .fork-card p { color: var(--text-muted); font-size: 16px; line-height: 1.6; margin-bottom: 14px; }
        .fork-card p:last-child { margin-bottom: 0; }
        .fork-card .who { color: var(--text-dim); font-size: 14px; line-height: 1.55; }

        /* Cross-links to other verticals */
        .crosslinks { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 8px; }
        .crosslinks a {
            display: inline-block;
            padding: 10px 18px;
            border: 1px solid var(--border);
            border-radius: 100px;
            color: var(--text-muted);
            text-decoration: none;
            font-size: 14px;
            font-weight: 500;
            transition: border-color 0.2s ease, color 0.2s ease, background 0.2s ease;
        }
        .crosslinks a:hover { border-color: var(--accent-soft); color: var(--accent); background: var(--surface-1); }

        @media (max-width: 720px) {
            .stat-grid, .stat-grid.two { grid-template-columns: 1fr; }
            .fork { grid-template-columns: 1fr; }
            .legal-box { padding: 30px 24px; }
            .pullquote { padding-left: 20px; margin: 34px 0; }
        }